Seward Appoints Regional Sales Manager Focused on Food Safety in APAC

Demonstrating Seward’s commitment to APAC region as sales soar

Steven Lim – Seward’s new APAC Regional Sales Manager

Worthing, UK – 9th July 2013 – Seward Ltd manufacturer of the Stomacher® laboratory paddle blender range, announces the appointment of Steven Lim as Regional Sales Manager, Asia and Pacific (APAC). Based in Singapore, Steven supports Seward’s APAC region distribution partners, working closely to develop awareness of Stomacher® paddle blenders and Stomacher® accessories used in sample preparation for microbiological analyses, as well as identifying new market opportunities.

Steven’s recent appointment also highlights Seward’s commitment to supporting its customers in the APAC region. Here, increasing awareness and standardisation of food safety testing methods is dictating the need for reliable food testing protocols for pathogen detection and Total Viable Count. Many governmental policy actions are switching focus from food quantity to food quality issues, particularly where previous lack of uniform testing standards has impacted on food safety. Recent Food and Drug Administration publications in both China and The Philippines highlight this [1, 2].

All protocols for the enumeration and identification of organisms in food require the best sample possible to be successful. This is a key reason that Seward has experienced a 20% increase in sales for May (year to date), compared to the same period in 2012. “Effectively extracting micro-organisms from the food sample matrix and into suspension is crucial for food testing success. The Stomacher® 400 Circulator has a proven reputation for maximising recovery by a patented combination of crushing and washing,” commented Steven Lim.

“I am extremely pleased to be working for a company with such an excellent and long term reputation for quality,” added Steven. “All Stomacher® product lines are robustly constructed to survive the harsh environment of manufacturing quality control where 200 to 300 samples may require processing daily.”

Having previously worked for Olympus, Steven has significant experience in developing and managing channel distribution in ASEAN region. Dan Crothers, General Manager, added, “Steven is a significant addition to our team and his experience leaves us well placed to continuously identify suitable distribution partners in the APAC region, in order to best support the needs of our customers”.

Contact stevenlim@seward.co.uk for further information on distribution opportunities. For more information on Seward Ltd., please visit www.seward.co.uk. This release is also available to view online at: http://seward.co.uk/blog/seward-appoints-regional-sales-manager-focused-on-food-safety-in-apac/.

References:
1.China Food and Drug Administration (June 2013). Official stresses joint efforts to ensure food safety.
2.Food and Drug Administration, Philippines (February 2013). Revised Guidelines for the Assessment of Microbiological Quality of Processed Foods.

About Seward Limited - www.seward.co.uk

Seward manufactures the world leading range of Stomacher® paddle blenders and Stomacher® accessories used in sample preparation for microbiological analyses. The company has been manufacturing and developing the world renown and patented Stomacher® Lab Blender for 40 years. The original and still regarded as the best, over 8 million food samples a day are prepared on Stomacher® 400 paddle blender units around the world.

In addition to sample preparation for food safety analyses, within the bioscience market the new developments of the Stomacher® 80 and micro 80 are proving invaluable for safe and efficient sample processing. The Stomacher® 3500 has established itself as the instrument of choice for preparing samples for the new pathogen test protocols requiring jumbo size samples.

The company is based in Worthing, West Sussex, UK with subsidiaries in the USA and Singapore. All Seward machine products are manufactured within the UK and 1 of its 3 worldwide Stomacher® bag manufacturing operations is also UK-based. This ensures control of quality and price to deliver excellent value to global trading partners and laboratory customers.

Seward Limited continues to develop the product range, now with 3 patents to its credit. Stomacher® is the most highly referenced brand name in food safety and life science sample preparation in scientific publications. The company also assists customers with method development through reference searches and sample evaluations within its own development laboratory.
The original and still the best. The Stomacher® - a Seward product trade name.

Seward contact details:
Europe, Middle East and ROW: +44 (0) 1903 823077; info@seward.co.uk
US & Canada: +1 772 621 8220; info@sewardusa.com
Asia and Pacific: +65 6519 2283; stevenlim@seward.co.uk