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BIOTECHNICA 2011 about to get off to a strong start

hits:1845     Date:09/09/11
BIOTECHNICA 2011 (11鈥13 October) 
鈥      Upcoming show set to outperform last year鈥檚 event
鈥      BioServices well received as new topical focus
Hannover, Germany. In just a few short weeks, the gates will be opening on BIOTECHNICA, Europe鈥檚 leading trade fair for biotechnology and the life sciences taking place in Hannover, Germany, from 11 to 13 October. Thanks to some new features, J眉rgen F眉rstenberg-Brock (responsible for international trade fairs at Deutsche Messe, Hannover) is anticipating a particularly strong event: 鈥淭he quality and appeal of the event will be enhanced by new special displays and an increased focus on keynote themes such as BioServices and food biotechnology.鈥 He added: 鈥淭he response by market players has confirmed that BIOTECHNICA is indisputably the leading European platform for biotechnology and the life sciences.鈥

BIOTECHNICA 2011 about to get off to a strong start

All signs point to the forthcoming event being a solid success: 鈥淚t is already clear that the exhibitor turnout will surpass last year鈥檚鈥, remarked F眉rstenberg-Brock. 鈥淭he increase of over 20 percent makes us feel confident about BIOTECHNICA 2011.鈥 More than 600 exhibitors from 26 different countries will be showcasing their products, innovations and services in Hannover. Heinz Riesenhuber, former German Minister of Research and Technology, will officially open BIOTECHNICA on the first evening of the event.
The trade fair will focus in particular on recent developments in biotechnology and biotech applications in the health sector, food production, industry and the environment, as well as innovations in bio-processing/bioprocess technology and bio-analysis. BIOTECHNICA 2011 will cover a wide spectrum of services for the biotech and pharmaceutical industries. This year, technology transfer from research to industry will feature prominently.
An interesting program of international conferences, special presentations and workshops will augment the exhibition. These events will address common themes of central importance, focussing in particular on important trends and current issues over a wide spectrum ranging from biomedicine and bioinformatics to the three specially featured themes of BioServices, food and industrial biotechnology.
The response to the new focus on BioServices has been remarkably positive. More than 100 service providers from across the world have already signed up to join this new showcase, which features pharmaceutical and biotech companies side by side with highly specialized service providers in the field of bio-pharmaceutical research, pharmaceutical development and production. The keen interest in this presentation is made evident by the fact that in addition to a joint German display, there will now also be a stand representing French service providers.
A new special display and an accompanying symposium 鈥淏iotechnological Innovation in Food鈥 will highlight the role of biotechnology in improving product quality and safety and thus contribute to increased consumer protection.
Another new addition to the program is the special display and forum 鈥淚ndustrial Biotechnology 2011鈥, where experts will consider the question as to how chemical processes can be replaced by biotechnological processes in order to make production more environment-friendly and sustainable.
A diverse supporting program will offer rich networking opportunities for visitors from science, industry, the services sector and politics. The Bio-Business Matching platform gives the show鈥檚 international attendees a prime chance to find suitable partners for cooperation, strategic alliances, patenting and financing solutions. The German Federal Ministry of Education and Research will present projects which bring science and industry together, while the EU Initiative 鈥淔it for Health鈥 will provide insights into health research projects funded by the European Union. A number of open forums and meetings in the exhibition will offer an additional platform for initiating business deals.
New entrepreneurs can also use BIOTECHNICA as a platform for networking. At the Bio@venture Conference start-ups will present their innovative ideas to potential investors and venture capitalists. Another highlight will be the 鈥渏obvector career day鈥, which helps companies find qualified personnel.
Finally, the EUROPEAN BIOTECHNICA AWARD will be presented on 11 October, on the occasion of the BIOTECHNICA NIGHT. This year the award is targeted at organizations that have played a big part in successful technology transfer from academic institutes in the fields of biotechnology and the life sciences. About a thousand participants from science, business, industry, the services sector and politics are expected to attend the award-giving ceremony.
Your Deutsche Messe contact for further information:
Katharina Siebert
Tel.:     +49 511 89-31028
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